WTFP Express Program for Massachusetts Employers

Up to $15,000 in Training Grants

The Workforce Training Fund Program (WTFP) Express Program is designed to support eligible Massachusetts businesses in quickly adapting to change while maintaining employee engagement. By providing small, targeted grants for just-in-time training needs, the Express Program ensures businesses can access funding swiftly and efficiently.

Why choose the Express Program?

  • Fast, simple access to grant-funded training for Massachusetts businesses.

  • Provides targeted, just-in-time training for employees.

  • Helps businesses meet emerging workforce training needs.

  • Designed to ensure companies stay competitive and compliant with workforce development needs.

OUR COURSES

  • Learn to create and align role-specific accountabilities with the Annual and Quarterly Plans through lectures, discussions, and feedback. Ideal for organizational leaders.

  • Develop rhythms and agendas to execute strategies through live sessions and feedback, helping leaders implement concepts practically within the organization.

  • Master process mapping and tech integration to drive efficiency in executing the Annual Plan. Ideal for leaders aiming to improve operational practices.

  • Define Mission, Niche, and long-term targets to guide company direction and align the team. Suitable for leaders seeking to clarify and share organizational vision.

  • Craft a marketing strategy targeting key customer segments with unique differentiators to drive growth. Leaders will benefit from lectures and feedback.

  • Design a comprehensive marketing/sales funnel with aligned metrics. This course provides tools to attract, engage, and retain customers.

  • Overview of tools and frameworks for sustainable scaling, covering mission, strategy, and execution. Leaders gain a structured growth plan.

  • Create an Annual Plan that integrates the company's mission, vision, and marketing strategy, focusing on key priorities. Ideal for leaders aligning long-term and short-term goals.

  • Establish Core Values and identify roles based on team strengths using the Zone of Genius model. Leaders enhance alignment and fit across the organization.

  • Develop skills to identify, discuss, and solve key organizational challenges. Ideal for leaders focused on achieving organizational goals.

  • Foundations in social media strategy, audience targeting, and platform differentiation for beginners aiming to grow their online presence.

  • Learn to develop content strategies, schedule posts, and optimize efforts for organic growth. Ideal for social media managers enhancing ROI.

  • Practical skills in producing engaging visual, written, and video content. Aimed at creators and marketers building impactful social media presence.

  • Basics of Amazon store setup, product listings, and PPC advertising for new sellers looking to establish their e-commerce presence.

  • Advanced product listing optimization, SEO, and inventory management techniques for teams looking to boost sales.

  • Strategic marketing on Amazon, including advertising, influencer programs, and data analysis for managers aiming to drive high-level growth.

It’s possible to create a training course tailored to your general needs. Approval for these courses by the Express Program needs to be obtained prior to submitting the grant application, so we will coordinate with you to ensure the courses are ready for submission.

Frequently Asked Questions